Just What Is "Search Engine Optimization"?
  The Nature of Search Engines
  More Information on Search Engines
  How AJ Consulting Does search engine Optimization
  Why Use AJ Consulting?

  Just What Is "Search Engine Optimization"?

Search Engine Optimization (SEO) is the process of developing your web site to come up higher in the results of a Search Engine.

It means creating your web site to be compatible with various Search Engines and the way that those Search Engines rank the results they serve up.

  It is a complicated process.
  It takes work on all levels of your web site.
  It makes your web site more visible, to more people.

To be effective it is necessary to understand how to present the Search Engines with the information they need to rank the value of your web site compared to other sites.

Search Engines use computer programs called "spiders," or "robots," to comb through millions of pages and find the pages that are most likely to be relevant to the searchers inquiry.

 The Nature of Search Engines

  Search Engines are very complicated.
  They change on a regular basis.
  People write the software, but the results are purely automated.

Many people work for each of the Search Engines, and they are working constantly to refine and improve search results.

This means that the way those results are returned for a search phrase or word is changing on a regular basis, and is getting more sophisticated every day.

A good Search Engine Optimization Consultant knows those changes and keeps pace with the rapidly changing world of the Search Engines.

Building solid, long-term Search Engine results requires forethought, planning, and patience. The benefit of doing it right is that a properly optimized web site can potentially provide high Search Engine listings for a longer period of time.

Search Engine Optimization is an emerging and constantly changing "science".

There are no absolutes in this business, only "best practices."

 More information on Search Engines

A persistent myth is that Meta Tags and keywords are all you
really need to optimize your web site.

Putting various Meta Tags and then submitting your web site to the
Search Engines is better than nothing, but not much.

The reality is that proper Search Engine optimization is a time consuming and laborious process. There are no shortcuts to effective Search Engine optimization. It takes careful attention to detail and a thorough understanding of how Search Engines work.

Search Engines now use sophisticated 'spam' detecting software that culls out and tags those pages that are either improperly coded, or that uses short term "tricks" to gain high rankings. Sites that once ranked high by using various tricks may be permanently banned from Search Engines when they are are discovered using these "non-traditional" methods. You don't want to take that chance.

 How AJ Consulting Does Search Engine Optimization

  Only safe techniques are used to gain high search rankings.
  Only proven techniques are applied to your web site.
  Close attention is paid to every detail of your Optimization.

Some companies try to "trick" the Search Engines into giving them high rankings.

AJ Consulting works within the guidelines of the Search Engines to ensure that you are doing everything that you possibly can to return a high result for the searches that are most important to you.

 Why Use "AJ Consulting"?

Because AJ Consulting pays attention to you.
    The Search Engine optimization done for you and your business is based on
    YOUR needs and your business goals. It's personal.

Search Engine Optimization is an important piece of your online internet promotion strategy...it must be done carefully, and done right.

For more information on any Search Engine Optimization Program
- or to discuss available retainer options -
please visit AJ Consulting's Contact Page.